DESIGN

Do you want your next project to achieve the impact and response you desire, at a reasonable price?

The experienced graphic designers at Micro Graphics are available to meet all of your graphic design and desktop publishing needs, at a price that is far less than what most graphic design firms charge. Our talented, in-house designers successfully design and print a variety of projects ranging from simple page layout and typesetting to elaborate four-color process sales sheets and signs. We can help you achieve the impact and response you need. Call today!
Micro Graphics designers know how to combine your ideas with our experience to create the most effectively designed project. Our ability to design using both PC and Macintosh platforms allows us to utilize your own important desktop files and incorporate them into your final piece. Our production facility uses only state-of-the-art technology. This ensures that the quality and integrity of your project will be maintained from start to finish.

DIGITAL PREPRESS

All jobs, whether they arrive in the preferred digital format or in traditional art boards, start their journey through production in the digital prepress stage.
The least expensive and quickest way for a project to get through prepress is to be submitted in a proper digital format. And don't forget, sending us a hardcopy mockup of your project is extremely helpful!

Our expert Digital Prepress Staff can work from your computer disk, e-mail, camera ready copy or electronic file transfer to produce the highest quality results in the shortest amount of time. We can also scan your photos or documents and convert them to digital data to be output on one of our many digital output devices.
Our Digital Prepress Department supports both Macintosh and PC platforms including the most popular page layout and design applications.

APPLICATIONS

FILE FORMATS

If you are working in programs or file formats other than these, please contact us regarding compatibility.

STORAGE MEDIA SUPPORTED

If you are working storage media other than these, please contact us regarding your media.

PROOFING

A proof affords you the opportunity to view your project prior to printing or creation and make changes/corrections far more inexpensively than after the completed project!

Once you've reviewed your proof, notify Micro Graphics with any concerns you may have. We ask that all approvals be submitted in writing, either by email or fax. Any corrections or alterations should be well marked on the actual proof (Sharpie Permanent Markers work best) and tagged for easy location. You will be notified of any correction/alteration charges that exceed $55.
Rest assured, if the error you find on your proof is ours, there is no charge to correct it at that stage. However once we obtain your approval, you accept the content as viewed in your proof. PLEASE CHECK YOUR PROOFS CAREFULLY!!

Extensive changes may require that a full additional proof be sent back out to you. Be aware that this may interfere with the originally anticipated completion date.

Minor changes often can be viewed via fax or simply internally checked, with your permission and guidance, by telephone. Minor alterations and changes rarely interfere with originally anticipated completion dates.
WHILE WE PREFER THAT ALL PROOFS BE RETURNED...ANY PROOF THAT HAS A CHANGE MUST BE RETURNED unless otherwise arranged with a Micro Graphics representative. The proof that you've approved is referenced throughout the printing, binding and creation process's and is an essential guide to aid us in ensuring that the finished product is what you expect.


IMAGE RESOLUTION

All images must be submitted at 300 dpi at 100% scale (of the print size) and must be submitted in uncompressed TIFF format without layers (flattened). They must all be converted to CMYK colors.
Remember, a higher quality image resolution does not always result in better print quality. Excessive image resolutions (beyond 300 dpi) will only dramatically increase your file size and in most cases will not improve the print quality. Furthermore, the extra time required to handle these larger files could delay your turnaround time.
Vector-based graphics suitable for type and logos should be submitted at 100% scale and converted to EPS CMYK format with all fonts converted to outlines.

IMAGES FROM A DIGITAL CAMERA

Start with a good image. A good print begins with a high-quality image. An image that merely looks good onscreen is not enough. Here’s what to look for in an image file:

Before using images from a digital camera, make sure the camera is set at a high resolution to result in 300 PPI at the intended photo print size. Most cameras have various settings for resolutions. The highest resolution for your camera depends on how many Megapixels it has. You cannot increase the resolution of a photo after it is taken, except by reducing its dimensions.

Minimum image resolution
Maximum print size

1050pX600p = 3.5"x2"

1200pX1800p = 4"x6"

1500pX2100p = 5"x7"

2550pX3300p = 8.5"x11"


BEST FORMAT

Even if your image is high resolution, you'll still need to save it in the correct file format: TIFF. Always save your pictures in the TIFF format, Do not use LZW, JPG or any other type of compression offered by your software. RGB colors are those used by most digital cameras. They are NOT, however, used for printing color output. They must all be converted to CMYK colors.

IMAGES FROM SCANNER

Like a digital camera, a scanner must be preset to the proper resolution before image capture. Many scanners default to 150 PPI (or SPI) and RGB input. Set your scanner’s resolution so that it results in 300 PPI at the image’s final print size. Always save your pictures in the TIFF format, and they must all be converted to CMYK colors.

IMAGES FROM INTERNET

Images found on the Internet are typically at a resolution of 72 PPI. This resolution is much too low for quality printing. In addition, most images on the Web are protected by copyright laws. For these reasons, we do not recommend using images from the Web.

What are CMYK colors?
What are RGB colors?

Most color presses and copiers (including those used by Micro Graphics) use the combination of these four colors (Cyan, Magenta, Yellow and Black) to create full color output. Even simpler desktop color printers (such as Laser and Inkjet printers) rely primarily on the combination of these four inks to create full color output.

RGB colors are those used by most computer monitors and televisions to display full color. They are NOT, however, used for printing color output.

All work submitted to us must be converted to CMYK.

FONTS

If it is at all possible, please convert all fonts to outlines. Fonts that are used in QuarkXpress need to be submitted along with your file. We must receive both the screen and printer fonts used in your file (Collect for Output). Also, don't forget to convert to outlines or curves fonts included in your graphics.
We are able to accept fonts for the Macintosh as well as Windows. We can also accept the new cross-platform OTF fonts. Make sure that when you submit your file you let us know which platform you used to create your job.
A PDF (with fonts embedded) or a hard copy of your work is mandatory for QuarkXpress files for us to ensure that we're printing what you want, the way you want it.

COMPRESSION

We request that you send any pictures and graphics in either TIFF or EPS format. Do not use LZW, JPG or any other type of compression offered by your software (Photoshop, Illustrator, etc.) for these types of files.

When you are ready to send your file to us, please compress all your files (document, fonts, images, etc.) into ONE archive. You may use either SIT for Macintosh or ZIP for Windows. You may use Stuffit Lite for the Mac or WinZip for Windows. Both are available free. Newer versions of Windows XP and the Mac OS include compression software as well.